Monday, November 25, 2013

Problem 4- Status Dates

It’s a Monday, the second day in May, 2011 and thousands of Twitter followers around the globe are glued to their seats as they follow the unfolding story of the Navy Seals finding and assailing the house of Osama Bin Laden’s refuge. Thanks to the internet, this truly incredible world event was streamed online exactly as it was unfolding and did an amazing job of highlighting just how poor business communication systems are. Here we are, the world, super glued to our screens watching as, what is supposed to be a covert operation unfolds, yet a CEO or a managing director of a company as small as two hundred people has no clue how many projects they’re running or what each project’s status is as of today. How does this work? The three-week-old status report is the most expensive piece of bureaucracy existing in the corporate world. What is the point of knowing that as of three weeks ago you were over budget and behind schedule?!


There is no point, or no point that helps you when you need it, or, ultimately, in the long run. As mentioned in this post, the ultimate goal of UniPhi’s software is to help remove the need to report and therefore, aim to remove three-week delays in the information being relayed to CEOs or managing directors of companies. This is not only to free up their time so that they can concentrate on facilitating resolutions to other issues, but also to help facilitate productivity and promote a more time efficient way of sharing information within the project environment and therefore, eliminating any issues that could arise before they actually do. 
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